Dish Network Predicts Satellite TV Growth

With the increased price of oil many consumers will cut back on their trips. They will reduce going to the movies or eating out, which means they will spend more time at home, and that looks promising to satellite television service, DishNetwork chief said Thursday.

EchoStar's satellite TV provider, the DISH Network, may benefit as more consumers look for cheaper services, said Charlie Ergen, EchoStar chairman and chief executive officer.

"I'm not worried people aren't going to watch TV," he said after an annual shareholders' meeting. "I think we're well-positioned for that."

During times of economic hardships satellite and cable television services have proven resilient, analyst Rob Sanderson of American Technology Research said. Customers may reduce the number of premium service, but stopping their satellite TV service is unlikely.
"TV is pretty important to a lot of Americans," he said. "It's one of the last things to go."
With 20,000 employees DishNetwork is the second-largest satellite TV provider in the United States. The company is expected to face stiffer competition from rival DirecTV Group Inc., as well as cable television companies and telephone companies that are exploring Internet and video services.

During the meeting at DishNetwork headquarters in suburban Denver, Ergen called DirecTV a "formidable competitor," but said it also has helped strengthen the satellite TV industry with such actions as its lobbying efforts with Congress and government agencies on industry issues.

Dish Network is growing it product line-up with services for satellite TV for cars and with new high definition programming. It also has been applying to install wireless networks for cities but has yet to win a contract.

Dish Network has also in the process of restructuring its contract with SBC Communications Inc. to focus more on marketing. In the second quarter, the company blamed a 33 percent drop in net subscribers in part on that partnership.

Ergen said the terms of the initial agreement did not work as well for SBC and the new contract allows Dish Network to use its expertise to attract customers.



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